Smalls was founded to fulfill a simple yet elusive need: perfect cotton underwear that always fits the same way and maintains unwavering quality. Inspired by 70s California surf culture, our founder envisioned comfortable, stylish cotton panties that sit low on the hips. Despite extensive searching, such underwear was nowhere to be found, leading to the creation of Smalls.

Aside from being our founder's sir name, the name "Smalls" cleverly ties into the concept of youthful, playful underwear for women, derived from the English term for the lingerie department. Determined to use 100% cotton for its breathability and comfort, our team meticulously perfected the patterns over a year to ensure the fit was just right, avoiding any sagging or discomfort.

Our products are road-tested by our team and customers, including expecting mothers who find them comfortable to wear below the bump. Even men have found our designs irresistible. Smalls has proven its appeal and reliability.

Looking ahead, Smalls plans to expand its product line to include bras, tops, and bathing suits, all maintaining the signature Smalls look and quality. Experience the consistent comfort and timeless style of Smalls. Once you try them, you'll never look back.